My journey.
I started out in the store cupboard of a startup. By 26 I was Head of Digital at L’Oréal, the youngest member of the senior leadership team.
Entrepreneurship pulled me in. At 28 I started my own agency, and it became part of the growth story of 50+ challenger brands.
Then the bigger names came calling. Fractional growth leadership for Samsung Food, ZX Ventures and AB InBev, Penhaligon’s and Gousto.
A love of building and a curiosity for AI led me to the founding team of GitLaw, an AI agent for legal contracts. I’m endlessly humbled to work with a talented team led by serial entrepreneur Nick Holzherr.
work with
The impact my work has on the team, our customers and the planet matters to me deeply. I champion my own brand of high performance: collaboration and kindness, in a job that can be hard and in environments that can be competitive and cold.